Our prospects often start with a Google search which likely shows your LinkedIn profile at the top of the search result. TIP : People looking for you will be more likely to search for industry specific keywords.In business, we are digitally checked out every day. Increase in profile views for LinkedIn members who list skills on their profiles: 13x (16/10/14) Use keyword rich and industry specific content but don’t keyword stuff. The descriptions in your profile headline, personal interests, summary and job title and experience, etc. TIP: Name your image properly, for example Felicity-Jane-Cluff.jpg 6. Increase in likelihood that your LinkedIn profile will get viewed if you include a photo: 11x (22/4/14) Remember that profile images are searchable on search engines especially Google Image. You also are adding more keywords to your profile. Give users an insight into what you do and what you are about. This allows you to show users web pages that are associated with you and your brand. You can add up to three websites links to your profile. TIP: There are 140 characters available so ensure you are including relevant keywords. A better example would be “Management Accountant for XY Company”. Saying you’re a Director doesn’t tell people what you do. Don’t be overlooked because you haven’t told viewers what you do and who you do it for. When people are looking for new connections they will see your name and your Professional Headline. It’s no good having a great profile if no one can view it. Ensure your profile is available to the public
TIP: If your name is already taken you can add your initial or your location to the end. Search engines love vanity URL’s as long as you include your full name.Ī search engine won’t find you under au./in/io34098j48 (this doesn’t mean anything unless someone is specifically searching for this string of characters), but they will find you with au./in/yourname Whether for business or pleasure there are a few steps you can take to ensure your LinkedIn profile can be found: 1. With more than 380 million business and individual users now on LinkedIn there is an increasing trend that a LinkedIn Profile is not only created professionally but that it can also be discovered by search engines such as Google, Bing and Yahoo.
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